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Portraits: 9 Industry Leaders Guiding Their Teams While Navigating the ‘New Normal’

From taking care of 4 boys to living with a spouse who's out on the front lines

Monique Nelson and her husband at home in New Jersey
Monique Nelson and her husband photographed at their home in New Jersey on April 8.
Karsten Moran for Adweek

The new normal. That is what we keep hearing: the new normal of how we live, how we work, how we survive.

For the past month, we at Adweek have been experiencing many of the same things most agencies and media organizations have been going through—canceled events, canceled photo shoots, canceled interviews, etc. In the process, we noticed that freelance photographers were getting hit particularly hard. For many of them, shoots such as these were their only means of income. Some could have lived for months off of event coverage like SXSW, which was canceled免费120秒试看 on March 6.

So, in an attempt to (safely) keep hiring photographers, Adweek asked media, marketing and tech leaders from all over the country if they were willing to be photographed working (and living) as the coronavirus crisis has forced many of us to—remotely and in self-isolation. We wanted to see what goes on behind those Zoom calls and how these leaders are balancing work and family while displaying strong, positive leadership under such challenging circumstances. We asked them to let us in on a moment in their day and to tell us in their own words how that moment exemplifies what work and life in general are like for them now.

From witnessing the chaotic silliness of video meetings while also juggling kids to finding new ways to stay healthy and sane during quarantine to living with a loved one who is out on the front lines fighting Covid-19, this project is intended not to show struggle or a lack of struggle, but to showcase how each of us is navigating this new normal. For safety reasons, not everyone could be photographed, but with the people we were able to photograph, we took every precaution. We asked the photographers to take their temperatures the morning of their shoot, wear protective equipment and photograph each person from a distance.

“They say spring is a new beginning,” says OMD CEO Florian Adamski, whom we photographed walking his dog in Brooklyn. “One paradox of this time is that while we’ve never been more physically isolated as an organization, at the same time, we’ve never been so essentially connected as a team. We’re communicating more consistently, more effectively and more fluidly. I truly believe there is a lot of beginning in what we have started doing as our daily lives have been upended.” —Kacy Burdette, photo editor, Adweek


Fernando Machado

Global Chief Marketing Officer, Burger King

Fernando Machado photographed with his two kids at his home in Miami on March 30.
Alfonso Duran for Adweek

“We have a 3-month-old baby at home. His name is Oliver. So working from home comes with the benefit of spending a bit more time with him and my wife. Since I have to wake up early to join some phone calls (especially due to our teams in Asia), I am helping with the early morning ‘shift.’ Oliver wakes up around 7 a.m. I change him, feed him and play with him till 8:30. There is a lot of multitasking involved because we also have my other son—his name is Leo—around quite a bit. Leo is almost 5 years old and very physical and very active. He wants to play the whole time. So, I am constantly juggling Oliver, Leo, preparing breakfast and keeping the sink neat—those are my classic morning chores—while wearing my noise-cancelling headphones and connecting to a phone call or videoconference.”


Alicia Hatch

Global Chief Marketing Officer, Deloitte Digital

Alicia Hatch photographed at her home in Seattle on April 6.
Chona Kasinger for Adweek

“What’s it like for me to work from home during the quarantine? It often feels as if every dimension of my life has collapsed on top of one another into one impossible moment. Take this moment: It’s Monday afternoon. I’m simultaneously at work, at my boys’ new ‘school’ and in my backyard. I’m on a conference call while dodging a basketball, while responding to an email, while boiling noodles for dinner and while I’m holding my favorite tiny human who talks to Elmo all day. Although this can be overwhelming, the most impossible part continues to be making sense of the surreal push alerts that continuously flow through my phone as this daily rhythm continues. With spectacular speed, this pandemic has somehow managed to collapse reality as we knew it, and we’re all facing a seemingly impossible moment.”

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