免费120秒试看

This German Ad Is One of the First Truly Funny Marketing Moments of the Covid-19 Era

Rossmann celebrates the nightlife equivalent of quarantine

A man with a face mask on
Can't hit the club anymore? At least there's one experience that's close.
Rossmann

Dance clubs might be canceled right now, but there’s still a place where you can stand in line, wait for a bouncer’s nod and then go wild while hiding your identity.

So grab your mask, get in the queue and prepare for the soul-elevating experience of … socially distant shopping?

German pharmacy chain Rossmann has created one of the most relevant-yet-enjoyable ads of the Covid-19 era. As shoppers around the world experience the strange sensation of waiting patiently for a chance to shop for essentials, while simultaneously avoiding all contact with other people, the brand creates a fun, fantastic way of looking at it:

The spot also has a charitable angle, hinted both by its concept and casting of For each like the video the chain will donate to support a nonprofit helping employees of the German night club industry.

The ad’s message translates to “So that we can celebrate together again after the crisis.”

On Instagram免费120秒试看, the brand’s post of the ad has been viewed more than a million times, garnering more than 184,000 likes. While most comments have been positive, some Rossmann customers noted that their local store’s employees didn’t have masks and asked the chain to be more consistent in offering and requiring them.

A post shared by (@mein_rossmann) on

If you know the agency behind the spot, drop me a note via email or at

As a service to our community, much of our coronavirus-related coverage is available to everyone with a free Adweek membership. Never miss a key story by signing up for our daily First Things First newsletter  and consider gaining full access and supporting our journalism with an .

Recommended videos

<", c, ' onload="var d=', n, ";d.getElementsByTagName('head')[0].", d, "(d.", g, "('script')).", i, "='", a.l, "'\">"].join("") } var c = "body", e = h[c]; if (!e) return setTimeout(q, 100); a.P(1); var d = "appendChild", g = "createElement", i = "src", k = h[g]("div"), l = k[d](h[g]("div")), f = h[g]("iframe"), n = "document", p; k.style.display = "none"; e.insertBefore(k, e.firstChild).id = o + "-" + j; f.frameBorder = "0"; f.id = o + "-frame-" + j; /MSIE[ ]+6/.test(navigator.userAgent) && (f[i] = "javascript:false"); f.allowTransparency = "true"; l[d](f); try { f.contentWindow[n].open() } catch (s) { a.domain = h.domain, p = "javascript:var d=" + n + ".open();d.domain='" + h.domain + "';", f[i] = p + "void(0);" } try { var r = f.contentWindow[n]; r.write(b()); r.close() } catch (t) { f[i] = p + 'd.write("' + b().replace(/"/g, String.fromCharCode(92) + '"') + '");d.close();' } a.P(2) }; a.l && q() })() }(); c[b].lv = "1"; return c[b] } var o = "lightboxjs", k = window[o] = g(o); k.require = g; k.modules = c }({}); /*]]>*/