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More than 50 Sites Sign on to The Washington Post’s Ad Tech

Snopes is the latest client to find success.

Apple Is Quietly Ramping Up Its Ad Game With Search Ads Expansion

The in-app ad platform will have to learn from its iAd stumble to find success.

Google Mandates All Advertisers to Prove Their Identities

The search giant has begun requiring all advertisers on its platforms to complete an identity verification process.

Investors Are Looking for Ad Tech That Will Outlast the Pandemic

Investors are still looking for opportunities despite the Covid-19 crisis, which has put added pressure on ad-tech companies.

The Trade Desk Asks SSPs for a Single Supply Path to Publisher Inventory

The media industry’s biggest independent buyer gives sell-side players a week to improve efficiencies.

The Business Case for Apple and Google’s Social Altruism

The media industry can learn lessons from tech's preparations for a post-cookie world.

Can Ad Tech Provide an Alternative to Traditional Upfronts?

NYIAX inks deal with DistroScale to offer native video content for "upfronts every day" as the 2020 season falls into disarray.

TikTok and The Trade Desk Look to Take Their Partnership Global

TikTok is building out its ad-tech strategy with the help of The Trade Desk.

Beeswax Buys MediaGamma to Shore Up Programmatic Offering

Beeswax buys AI-specialist MediaGamma to further international expansion plus broaden its services as ad tech braces itself for an overhaul.

What Students Want to Know Most About Ad Tech, Answered

Adweek Advisory Board member Ben Lamm shares his thoughts about what's going on in the programmatic industry.

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