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7 of This Week’s Most Telling Marketing Stats, From Booming Flour Sales to Gen Z’s Spending Habits

Plus, Snapchat's big first quarter.

Social Distancing Proves Bad for Gum and Mint Sales

Hershey's claims the widespread practice of social distancing is hurting gum and mint sales.

3 Reasons Google’s New Shopping Listings Are Really About Amazon

Sure, Google wants to help retailers—but it also wants market share.

Covid-19 Is Changing Gen Z Consumer Habits. Here Are 5 Things Marketers Need to Know

Gen Z is shifting its preferences with shopping and changing how it views marketing and the future.

Sycamore Seeks to Terminate Deal to Acquire Majority Stake in Victoria’s Secret

The retail conglomerate wanted to use the $525 million in proceeds to reduce debt.

Retailers Unlikely to Turn to Bankruptcy During Pandemic

Neiman Marcus Lord & Taylor have been pegged for filings, but the tactic has its drawbacks.

King Arthur’s Flour Sales Rise More Than 2,000% in March

Flour sales are up as a nation of shut-ins turns to baking.

P&G Believes Our Relationship With Hygiene and Cleanliness Has Changed for Good

The coronavirus outbreak won't be around forever, but Procter & Gamble thinks new attitudes about cleanliness might stick.

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis

Dentsu Aegis' new study shows what consumers expect (and need) at different stages of the pandemic.

How Consumers Want Brands to Communicate During the Pandemic

A Morning Consult report evaluates how companies can drive growth by looking at buying behavior, consumption preferences and public opinion.

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