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Buyers Expect Staggered Upfronts Marketplace as TV Ad Forecast Remains Murky

"We don't know when the world will be back," explains one marketer.

Fox News Media Taps Talent to Answer Advertisers’ Covid-19 Questions

Contributor Dr. Nicole Saphier and anchors Maria Bartiromo and Chris Wallace shared reporting and analysis with advertisers.

Univision’s Interactive Digital Upfront Is Ready—When the Time Is Right

Univision’s Brand Labs team is holding conversations about short-term needs for now.

AMC Networks Rolls Out Upfront Portal to Assist Buyers During Pandemic

The network is also offering free access to its new branded content studio, The Content Room.

May Upfronts Week Collapses as Most Media Companies Delay Their Virtual Events

TV advertising's annual upfronts week is dissolving entirely this year as most presenters delay their virtual events for weeks or longer.

Fuse Media Emphasizes Empowerment and Escape in Uncertain Upfront Season

Network ad sales chief Fernando Romero expects upfront transactions to happen later in the year than normal.

Fox Sports Helps Advertisers Plan for NFL and MLB’s Return Following Pandemic

Fox Sports execs held virtual town halls with agencies to help them plan for the eventual return of live sports to TV following the COVID-19 crisis.

Linear TV Ad Spend Will Plummet About 41% in March and April

Ad buyers paint a grim picture of the short- and long-term TV advertising fallout from COVID-19 in a new IAB survey.

Upfront TV Marketplace Timetable in Doubt as COVID-19 Wreaks Havoc

Several buyers are beginning to doubt whether upfront negotiations can be conducted in their usual late spring/summer timeframe.

A+E Networks Shifts Upfront Push From Content to COVID-19 Social Initiatives

A+E Networks' overhauled upfront will downplay its programming slate and focus on its COVID-19 initiatives and other prosocial community efforts.

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