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Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Apple Is Quietly Ramping Up Its Ad Game With Search Ads Expansion

The in-app ad platform will have to learn from its iAd stumble to find success.

Google Mandates All Advertisers to Prove Their Identities

The search giant has begun requiring all advertisers on its platforms to complete an identity verification process.

Investors Are Looking for Ad Tech That Will Outlast the Pandemic

Investors are still looking for opportunities despite the Covid-19 crisis, which has put added pressure on ad-tech companies.

Ad Council Sets Up Private Marketplace for Coronavirus PSAs

Messages about at-risk populations, social distancing and personal hygiene will reach targeted audiences.

FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time

NBCUniversal and The Trade Desk are now using FreeWheel's unified decision capability on OTT.

Beachfront Media and Amobee Partner to Integrate VOD With the Rest of Programmatic

Beachfront Media and Amobee are partnering to monetize video on-demand inventory, a portion of the $70 billion TV market.

Ad-Tech Firms Continue Laying Off Workers Due to Coronavirus

Ad-tech companies are not immune to the business affects of coronavirus, as BounceX, LoopMe, VideoAmp and others lay off staff.

Neustar and iSpot.tv Partner to Connect Digital and Television Attribution

Neustar and iSpot.tv are integrating their datasets to connect digital and television attribution, just as identity is getting harder for marketers.

Sojern Lays Off 50% of Staff as Coronavirus Cuts Through the Travel Industry

Ad-tech firm Sojern's finances have been "hit hard" by the pandemic.

Apple Could Soon Start Running Search Ads Outside of the App Store

Apple's updated Search Ads Campaign Management API suggests that advertisers can soon run search ads in other apps besides the app store.

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