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Ian Zelaya

Ian Zelaya

Experiential Marketing Reporter
Ian is an experiential marketing reporter at Adweek, where he covers brand activations and experiential trends. Previously, he was an editor for BizBash, where he covered events such as CES, Sundance Film Festival, NYC Pride and C2 Montréal. Originally from Maryland, Zelaya also was a reporter for Baltimore Style magazine and Washington Jewish Week. He has a degree in mass communication from Towson University and lives in Brooklyn.

How HBO Got Insecure Fans to Attend a Virtual Block Party

The network turned a traditionally in-person premiere experience into a social media event with live chats, tweet-a-longs and concerts.

UK Charity Wants You to Call Out Brand Pollution on Social Media This Earth Day

Marine conservation charity Surfers Against Sewage launched a monthlong campaign that targets brands polluting the U.K.

7 Brands Offering Free Creative Tools During the Pandemic

Brands including Adobe, Apple and Slack temporarily offer free creative solutions for those in need.

Nikon’s Virtual Event Series Invites Photography Fans to Sharpen Skills in Quarantine

The imaging products company has launched a weekly series to engage creatives of all skill levels.

Reyka Vodka Wants Fans to Get Creative With Their Quarantine Beards

The Icelandic vodka brand's social competition encourages fans to embrace their quarantine beards for a good cause.

6 Things to Think About When Creating a Virtual Conference

Experts discuss approaches to delivering content and attendee interaction.

Jägermeister’s Virtual Charity Brunch Will Offer Cold Brew Cocktail Lessons

The liquor brand partnered with food influencers Brunch Boys to host a digital brunch with cooking and cocktail tutorials.

Airbnb Debuts Online Experiences With Unique Activities

Airbnb is offering digital events to allow hosts to continue earning income and keep isolated consumers entertained.

With Events On Hold, Experiential Agencies Use Their Skills to Fight COVID-19

Agencies are making PPE for healthcare and essential workers and networks for companies to connect

Stella Artois to Fund Wedding for Couple Engaged During Quarantine

The beer brand tapped the Netflix reality stars to boost a social media contest where consumers can win a free wedding.

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