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Ko Im is the departments editor at Adweek and co-host of Adweek's podcast, Yeah, That's Probably an Ad. A former national TV correspondent and trending web host, she was an award-winning branded content producer. She is a Columbia Journalism graduate, who has also written an e-memoir for millennials.
To Grow Fast, Travel Brand Béis Knows You Have to Fail Fast Too
Shay Mitchell and Adeela Hussain Johnson on how Béis found DTC success at Adweek's Challenger Brands Summit.
On the Adweek Podcast: What’s Working on Social?
Talking engagement, Dr. Anthony Fauci and social media on Yeah, That's Probably an Ad.
On the Adweek Podcast: Why You Should Lean Into Influencer Marketing Right Now
Streamers are seeing a spike in media consumption.
Streaming & OTT
Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal
TV news consumption has grown significantly during the coronavirus pandemic, and more people are streaming entertainment.
On the Adweek Podcast: Keeping the Diversity and Inclusion Momentum
On mentorship and finding creative ways to connect during COVID-19.
Diversity & Inclusion
Infographic: #BiasCorrect Campaign Results Show There’s Still Work to Be Done
Catalyst's OOH campaign with Burns Group raises awareness of gender bias.
On the Adweek Podcast: How We’re Coping During Quarantine
Tips and stories on working from home during coronavirus.
Infographic: an Inside Look at Lifewtr’s Recycling Process
Lifewtr will no longer use virgin plastic in its bottles. Here's a graphic look at its multistep recycling process.
Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer
Seth Godin is a bestselling author, educator and blogger, and he's our guest for a special episode of Yeah, That's Probably an Ad.
On the Adweek Podcast: What’s Happening in Austin as We Work From Home
Co-hosts David Griner and Ko Im discuss the fallout from SXSW, what's to happen in Cannes and what it's like to WFH.
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