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Minda Smiley is an agencies reporter at Adweek. She covers the agency landscape, writing about the work itself as well as how agencies are adapting to ever-changing client needs. She previously covered topics like the Cambridge Analytica scandal, diversity and inclusion in the ad industry and the Super Bowl for The Drum. Minda grew up in Pittsburgh, Pa. and attended Penn State before moving to New York to receive her M.A. in journalism from the Craig Newmark Graduate School of Journalism at CUNY.
Aflac Names Dagger as Agency of Record
The independent shop, based in Atlanta, replaces Publicis Seattle.
Leadership & Talent
Former FCB New York CCO Ari Halper Starts His Own Creative Company
The new venture is called Sauce Idea Lab, which Halper described as a “new breed of creative company.”
Despite Q1 Growth, IPG CEO Predicts Q2 Will ‘Not Be Pretty’
Holding company posted a minimal organic revenue increase, but is prepping for tough months ahead.
What It’s Like Taking on a New Leadership Role in the Middle of a Pandemic
Agency executives fresh on the job are grappling with issues their predecessors never dealt with.
Barbarian Appoints Resh Sidhu for Top Creative Role
She joins from AKQA, where she served as group creative director.
The Future of Agencies
As Advertisers Pull Back Spending, Agencies and Their Partners Feel the Pain
The spread of COVID-19 has upended brands, leaving them wondering what’s next.
Q&A: Behind Mark Read’s Plans to Protect WPP’s People, Clients and Future
Holding company CEO is optimistic despite obvious challenge ahead.
What Lessons Can Be Learned From Founders Who Started Agencies in Times of Crisis
Despite bleak outlooks, they managed to stay positive and forge ahead.
Why This Canadian Agency Is Choosing to Open Its Doors Now
The five founders are forging ahead with plans despite the pandemic.
WPP Implements Hiring Freeze, Cuts Awards and Postpones Salary Bumps Due to COVID-19
The holding company predicts these cost-cutting measures will save it nearly $1 billion this year.
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