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Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
New Amtrak CEO William Flynn on What a Post-Covid-19 Railroad Might Look Like
How does a rail network emerge from a $700 million loss?
Hot Dog King Oscar Mayer Faces the Cookout Season That Wasn’t
Oscar Mayer's new ad is all about firing up the grill in the age of social distancing.
Sleep Deprivation Is Quietly Draining Revenue From Brands in the Covid-19 Era
Sleep-deprived employees are leading brands to lose revenue in a time when most companies are already struggling financially.
5 Quack Covid-19 ‘Cures’ That Have Been Busted by the Feds
Even though there isn't a cure for Covid-19, shady marketers are still trying to peddle them.
Why Supply-Chain Snags Might Make Hand Sanitizer Even Harder to Find
From isopropyl alcohol to plastic bottles, ingredients for hand sanitizers are scarce.
Forget Toilet Paper—the Really Distressing Shortage Is Frozen Pizza
As home snacking peaks, frozen pizza brands are barely keeping the freezer case full.
How Hello Kitty Became a Global Olympic Ambassador
How Hello Kitty went to space, became an Olympic ambassador and sells 50,000 different products around the world.
Volkswagen’s Updated Logo Is Going Global After a Limited Appearance Last Year
Like brands before it, VW has tweaked things to be more digital friendly.
As Videoconferencing Becomes the Norm, Some Question Whether It’s Hurting Business
During the COVID-19 pandemic, we're seeing a rise in awkward at-home moments due to video conferencing faux pas.
People Are Swooping Up Purell as Soon as the Hand Sanitizer Hits the Shelves
The demand for Purell is at an all-time high.
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