免费120秒试看Join us for a first-of-its-kind professional development program designed for brand marketers, in collaboration with IBM Watson Advertising.
免费120秒试看Offering marketers complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplace.
Bob previously served as President of AOL, and as CEO of Razorfish. Bob was recently named a Top Digital Marketer in The Drum's Digerati 2019, and he is a sought-after speaker and thought leader. Bob is on Twitter .
免费120秒试看The Institute for Brand Marketing offers courses specifically for marketers, each comprised of 12 concise and practical lessons rolled out over the course of 12 weeks. Courses are taught by leading experts in their fields and are designed to help you cultivate the skills to succeed.
免费120秒试看In the digital world, organizations are seeing engagement with their brands through many different platforms, channels, and strategies - but many still struggle to monetize this engagement, making ROI difficult to convey. This course will cover new ways brands are monetizing marketing efforts across channels (like social and mobile), how certain technologies can help, and methods for attributing sales (and other KPIs) to marketing efforts.
Content curated by Jonathan Simon, Director of Marketing & Communications at the Telfer School of Management, University of Ottawa. He is the former Director of Marketing of a mobile gaming publisher of top-tier apps including Rubik’s Cube, Scattergories (Hasbro), Phase 10 (Mattel) and Skip-Bo (Mattel). His digital marketing expertise includes mobile strategy, mobile ad monetization, user acquisition, content marketing, email marketing, and SEO. Simon received his B.A. from the University of Florida, and his M.B.A. from the Telfer School of Management, University of Ottawa.
免费120秒试看The next wave of marketing disruption is centered around how to apply cutting edge concepts such as machine learning, artificial intelligence, and blockchain to improve existing functions and help solve business challenges. Many marketers do not have a clear conception of the fundamentals of these technologies – for example, what is the difference between machine learning and artificial intelligence, or what is blockchain beyond cryptocurrency? But also, marketers do not understand how these technologies can help them solve the problems they face every day. They need ideas on how to begin to apply these concepts in their business to walk, crawl, and ultimately run.
Take this course to learn more about innovative marketing technologies that you can apply to your business to help drive success.
Content curated by David A. Schweidel, Professor of Marketing, Emory University Goizueta Business School. Schweidel received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. He is the author of Social Media Intelligence which details how organizations can leverage social media data to inform their marketing strategies and Profiting from the Data Economy, in which he details the value of businesses tapping into consumer data for both individuals and companies.
How much does the program cost?
Courses are complimentary and open to all. Create your free credentials on reake.net to access the program.
Who can benefit from these courses?
These courses are designed to provide marketers with the skills and knowledge to advance in a disruptive marketplace. From aspiring CMOs to marketing leaders looking to accelerate their careers, professionals at all levels will benefit from learning how the latest technologies work—and how they can apply them.
Who are the instructors?
We have selected college professors who are doing cutting edge work in the fields of marketing technologies to lead these courses. Additionally, the course objectives and lessons have been informed by leading practitioners within the advertising and marketing community, subject matter experts at IBM, and the journalists at Adweek. See the course descriptions for the individual instructor bios.
What is the time commitment?
Each course has 12 lessons. Each lesson is self-paced, and designed to be 10-20 minutes long. There is no commitment – choose to go through all the lessons, or just take the ones that make sense for you.
Do I need to take the lessons in order?
You can take them in order, wait until they are all available and binge them all at once, or take just the ones you need. It’s up to you.
Are the courses at a specific time?
No. The lessons in each course exist independently, and are available for you to take at any time.
Is there certification available for completing the courses?
免费120秒试看Yes, upon completion of each 12-lesson course, you will receive a course badge that can be added to your LinkedIn profile.
Can I use my mobile device?
Yes, the course is completely mobile friendly.
What do I do if I have a technical issue?
There is live chat support in the courses, or you can email firstname.lastname@example.org.