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Control Over Social Media Assets Is More Important Than Ever

During times of uncertainty, social media can either drive powerful connections or cause tremendous downfalls for brands.

In Challenging Times, Understanding Your Data Is More Important Than Ever

A new research report from Dataroma found that many marketers still lack a single source of truth and struggle with data integration and optimization.

5 Ways Brands and Influencers Can Create for Good During COVID-19

As consumers continue to cope with the impacts of COVID-19, it is our responsibility to put the needs of the collective above all else, and together, create for good.

Gaming as a Cultural Force Just Stepped to the Forefront of Entertainment

With millions of Americans quarantined at home due to efforts to contain the COVID-19 pandemic, gaming has exploded like never before to become the new social currency and a cultural force.

Retail Media Doesn’t Need Walled Gardens

The retailers thriving today are the ones that have innovated and evolved. They’ve also built strong retail media businesses, inspired by Amazon, that leverage the power of unique audience data.

3 Steps to Avoid Sabotaging Your Brand Equity

Every year there is at least a brand or two that ends up pushing out misinformed creative, insensitive imagery and tone-deaf messaging.

What You Need to Know About Taking Control of Your YouTube Spend

The YouTube brand safety scandals of the last few years are hard to forget. Although there haven’t been any major issues as of late, advertisers that don’t take control of their ad spend on YouTube put themselves in a risky position.

To Make Programmatic Targeting Better, First Learn Its Dirty Secrets

Digital and programmatic love behavior data. Many believe it’s a purer kind of data because it’s about what people do and not what they say. This is true. But it is also limited.

Brain Science Proves the Power of Context

With behavioral targeting and third-party cookies in decline, marketers are scrambling for ways to continue delivering the right ad to the right person at the right time.

The Case for Growth Through Transparency

While recent privacy changes are meant to benefit consumers, they unintentionally create an environment in which marketers have less objective insight into their audiences.

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